In ancient times stories were told like fairytales, and this created in those who listened to them emotion, expectation and amazement. A story, an emotion to be transmitted, told with passion, something that is known. Marketing is advertising through various channels. Storytelling and marketing thus form a focus of advertising narrative.
Historically this was done by the storytellers, who managed to capture the attention of the public because they managed to convey emphasis and create the right mystery.
Today, however, storytelling is often used in advertising to present a product or company in a different way; in order to humanize the product.
To make the product “human”, we tell the stories of the people behind the product. Evolution, transferring emotion into an experience linked to the history of the product.
Everyone is waiting to activate their senses to perceive an emotion.
Storytelling involves the viewer in a sensory way; at the centre of the story is not the product or the company, but the importance of the story is given, explaining and finding reasons for choosing this company, or this product.
Storytelling aims to create a new reality in the viewer’s mind. It doesn’t aim to convince anyone, but it wants to make them participate, to involve them. The art of storytelling, letting emotions interact, means to get to those who are listening to our story, a subliminal message touching other strings, this way of advertising does not impose but enters on tiptoe.
The narration can be of different types:
VISUAL STORYTELLING – The story is told exclusively by images or infographics, and it is great to share on Pinterest or Instagram.
SOCIAL MEDIA STORYTELLING – The facebook dashboard is already a chronological narrative, this is an excellent tool to tell a bit every day, through images, videos and texts.
VIDEO STORYTELLING – Creation of real advertising campaigns or corporate presentation videos, aimed directly at the heart of the viewer, to the point of asking: how does the story end? Very often, real masterpieces are made, such as the short film of the Sammontana, which we present in this post. The video can be designed for different channels, Facebook, YouTube, Vimeo as well as television.
IG-Global is an advertising agency in South Tyrol that deals with website creation, web marketing, advertising graphics, online shops, SEO strategies for search engine optimization. Our company does design applications, advertising printing, text editing and translations. We are constantly updated on the latest news, to guarantee the best for our customers.
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