Advertising graphics

What is packaging design for?

What is packaging design for? Packaging design means developing the packaging, designing it. Precisely, packaging is a term generally used in advertising to indicate a wrapper, a package, mostly food. The milk carton is a packaging, the cup of yoghurt, eggs and so on. Today, this term is increasingly associated with the word design; packaging …

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Restyling

Restyling What does Restyling mean? With the word restyling we mean to modernize, change, improve something already existing while remaining loyal to the initial guidelines. When we talk about creating a website, obviously it will be designed and built with the latest technological innovations of the moment.Taking into account the needs of the customer, the …

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Personalized corporate gadgets

Personalized corporate gadgets Personalized corporate gadgets Personalized corporate gadgets are all those accessories on which you can put your brand but not only. Pens, pencils, diaries, notes, up to items such as mugs, t-shirts, USB keys, covers for iPhone, tablet and android. The range of customizable corporate gadgets is endless, you can personalize standard gadgets …

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Who’s the copywriter, what’s his job?

Who’s the copywriter, what’s his job? The copywriter is a professional figure who works mainly in the advertising sector and is responsible for editorial advertising. He usually works in teams with the art director. Both know a lot about each other’s work. In advertising agencies the figure of the author is of central importance, because …

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Storytelling e marketing

Storytelling e marketing In ancient times stories were told like fairy tales, and this created in those who listened to them emotion, expectation and amazement. A story, an emotion to be transmitted, told with passion, something that is known. Marketing is advertising through various channels. Storytelling and marketing thus form a focus of advertising narrative. …

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