Search Engine Optimization

E-commerce – what is it?

What is e-commerce? What is e-commerce? E-commerce is an online store. It’s like having your own shop, selling your own items, but to a much wider audience, at any time and in any country. Visibility for your brand around the clock, anywhere. You don’t need to be a big company to have your own e-commerce. …

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Why is it important to have a website?

Why is it important to have a website? IG-Global Web Solutions Having a website today is the most important thing especially for those who have a company or a business, without neglecting the self-employed. Without a website you don’t exist. It may seem like an exaggerated statement, and most likely it is. In recent years …

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Web Design Trends 2017

Web Design Trends 2017 The new Web Design Trends The web designers have taken their inspiration from the “greats” of the web such as Apple, Microsoft and Google. With “Material design” Google invites us to follow its advice on web design, starting with its latest restyling of the graphic interfaces. Google and its components (gmail, …

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Who’s the copywriter, what’s his job?

Who’s the copywriter, what’s his job? The copywriter is a professional figure who works mainly in the advertising sector and is responsible for editorial advertising. He usually works in teams with the art director. Both know a lot about each other’s work. In advertising agencies the figure of the author is of central importance, because …

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Search Engine Optimization

Search Engine Omptimization Search Engine Optimization Getting Search Engine Optimization on search engines (like being indexed on Google). The most important thing is to appear on the results of the SERP (search engine results page), among the top positions of the search, or at least in the first page of the options searched. A recent …

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