Advertising Agency Full Service Bolzano

E-commerce – what is it?

What is e-commerce? What is e-commerce? E-commerce is an online store. It’s like having your own shop, selling your own items, but to a much wider audience, at any time and in any country. Visibility for your brand around the clock, anywhere. You don’t need to be a big company to have your own e-commerce. …

E-commerce – what is it? Read More »

Logo realization. Why is it important?

Logo realization. Why is it important? Logo realization The creation of a logo is the first step when you decide to open a company or a business. Thanks to the web and the use of social media, even professionals want to stand out and prefer to have a professional logo. The logo is essential to …

Logo realization. Why is it important? Read More »

Social media marketing

Social media marketing Social media marketing Social Media Marketing consists of managing integrated communication on all the different platforms that the web provides. Putting users in communication with consumers, thus being able to understand what the consumer likes and dislikes. The SMM expert doesn’t just do market research, his task is also to create a …

Social media marketing Read More »

Packaging Design

Packaging Design What is Packaging Design? Packaging design means developing the packaging, designing it. Precisely, packaging is a term generally used in advertising to indicate a wrapper, a package, mostly food. The milk carton, the cup of yoghurt, egg box and so on are all packaging. Nowadays, this term is increasingly associated with the word …

Packaging Design Read More »

Who’s the copywriter, what’s his job?

Who’s the copywriter, what’s his job? The copywriter is a professional figure who works mainly in the advertising sector and is responsible for editorial advertising. He usually works in teams with the art director. Both know a lot about each other’s work. In advertising agencies the figure of the author is of central importance, because …

Who’s the copywriter, what’s his job? Read More »

Corporate image & brand identity

Corporate image & brand identity IG-Global Web Solutions The brand is the trademark of a product or the logo of a company. Often the brand or logo is accompanied by a tag-line or motto; the phrase that accompanies and reaffirms the concept (e.g. Nike / Just do it, IG-Global / Think big, Think Global). The …

Corporate image & brand identity Read More »

Websites for hotels, tourism promotion and online booking

Websites for hotels, tourism promotion and online booking Hotel websites are a particular category of websites because they must contain parameters suitable for the tourism sector. Specifically, they must target a wider audience and be able to transmit to users what they can expect from the structure that is supposed to host them. Hotel websites …

Websites for hotels, tourism promotion and online booking Read More »