Storytelling

Social Media Management

Social Media Management Managing personal Social accounts, which have no advertising purposes and deadlines to meet, is an automatic action. We take our Smartphone and decide to publish a photo, comment on an article and share a thought. It is a natural action that we do when we want, without giving importance to the frequency …

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Why is it important to have a website?

Why is it important to have a website? IG-Global Web Solutions Having a website today is the most important thing especially for those who have a company or a business, without neglecting the self-employed. Without a website you don’t exist. It may seem like an exaggerated statement, and most likely it is. In recent years …

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Social Media for Companies

Social Media for Companies Why are social media important for companies? Social Media are part of our daily reality, they are a world within the world that generates content, opinions, where you meet, launch contests and by the law of large numbers you create communities. Advertising within Social Media is very important, both the paid …

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Web Design Trends 2017

Web Design Trends 2017 The new Web Design Trends The web designers have taken their inspiration from the “greats” of the web such as Apple, Microsoft and Google. With “Material design” Google invites us to follow its advice on web design, starting with its latest restyling of the graphic interfaces. Google and its components (gmail, …

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Who’s the copywriter, what’s his job?

Who’s the copywriter, what’s his job? The copywriter is a professional figure who works mainly in the advertising sector and is responsible for editorial advertising. He usually works in teams with the art director. Both know a lot about each other’s work. In advertising agencies the figure of the author is of central importance, because …

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Storytelling e marketing

Storytelling e marketing In ancient times stories were told like fairy tales, and this created in those who listened to them emotion, expectation and amazement. A story, an emotion to be transmitted, told with passion, something that is known. Marketing is advertising through various channels. Storytelling and marketing thus form a focus of advertising narrative. …

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