Web marketing

E-commerce – what is it?

What is e-commerce? What is e-commerce? E-commerce is an online store. It’s like having your own shop, selling your own items, but to a much wider audience, at any time and in any country. Visibility for your brand around the clock, anywhere. You don’t need to be a big company to have your own e-commerce. …

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Social media marketing

Social media marketing Social media marketing Social Media Marketing consists of managing integrated communication on all the different platforms that the web provides. Putting users in communication with consumers, thus being able to understand what the consumer likes and dislikes. The SMM expert doesn’t just do market research, his task is also to create a …

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Who’s the copywriter, what’s his job?

Who’s the copywriter, what’s his job? The copywriter is a professional figure who works mainly in the advertising sector and is responsible for editorial advertising. He usually works in teams with the art director. Both know a lot about each other’s work. In advertising agencies the figure of the author is of central importance, because …

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